TEGUH HARIONO
041143066
Dosen Pembimbing
F.A.Handoko Sasmito, MBA

ABSTRACT

Each company is required to develop a business strategy in order to face
the competition. PT Semen Indonesia (Persero) Tbk. has undertake corporate
restructuring measures that are divided into several stages, namely in operating
company stage, operating holding stage, functional stage and strategic holding
stage to maintain its competitive advantage due to the entry of foreign players in
the national cement industry leading to increased competition in Indonesia.
This research aims to study the corporate restructuring efforts that have
been done by PT Semen Indonesia (Persero) Tbk. and its effect on its competitive
advantage of PT Semen Indonesia (Persero) Tbk. Stages of research begin with
the collection of data, followed by analyzing the data by comparing the condition
of the company before and after restructuring. Furthermore, in order to see its
competitive advantage a comparation with other players is made industry.
Measures of competitive advantage are identified through four aspects which
include: effective supply chain management, product differentiation and
innovation, organizational responsiveness and cost advantages.
Overall the corporate restructuring efforts that have been done by PT
Semen Indonesia (Persero) Tbk. that are identified from four aspects which
include: effective supply chain management, product differentiation and
innovation, organizational responsiveness, and cost advantages, have not been
able to increase their competitive advantage, because of the four aspects only
provide excellence in two aspects, namely: product differentiation and innovation
and organizational responsiveness
Keywords: Corporate Restructuring, competitive advantage, supply chain